Yamaha teams with art college for new designs

Musical instrument manufacturer Yamaha has teamed up with The Royal College of Art to create some brand new designs and even entirely new concepts for musical instruments.
The two famous and influential institutions have already worked on a few designs that will be exhibited later this month.
Called Resonance, the art project aims to develop the theme that musical performances stimulate and inspire the performer but also encourages wider audience participation, Mi-pro.co.uk reported.
Some of the concepts created through the partnership will be premiered from September 17th-24th as part of the college’s participation in the London Design Festival.
According to the news provider, the exhibits include an acoustic guitar that visually extends out into the performance space. This installation is called Music Within.
Meanwhile, the Touch and Sound exhibit examines how the human body can be used as a mediator between sound, touch and emotion. This, the website claims, aims to develop a new dimension to relations between the performer and the audience.
Highlighting the resonance that Yamaha has on the music industry and reaching a wider audience, last July saw young pianists get the chance to play on a new Yamaha CFX concert grand piano at the third Chetham’s Yamaha Competition for Young Pianists at New Century Hall in Manchester.
The youngest entrant was just ten years old and was able to display their skills on the instrument.
“Young pianists need goals to aim for, as well as practical advice, encouragement and audiences to communicate to,” said event organiser Murray McLachlan.
Divided into junior, middle and upper school, the scheme aims to aid personal development of young pianists and inspire them.