The I Value the Arts initiative aims to give everyone the opportunity to voice their views on the subject and speak up against proposed changes to provision.
By signing up to the campaign, individuals will be kept in the loop with plans that could affect arts provision on a national and local scale and also receive practical suggestions on what you can do to strengthen the case for the arts.
National Campaign for the Arts (NCA) director Louise de Winter explained the premise behind the I Value the Arts scheme.
“Three-quarters of the adult population attend or participate in arts activities every year and an even higher proportion of young people,” she said.
“At a time of recession, more and more people are turning to the arts and culture. Reduced opportunities to take part in the arts could have a major impact on the quality of people’s lives and the vibrancy of their communities.”
Indeed, Ms de Winter added that the government’s recent announcement surrounding the implementation of a Big Society benefits from arts groups.
“This campaign gives everyone who cares a chance to have their voice heard and collectively show that the arts provide a valued public service,” she added.
The campaign is managed by the NCA and its members and has been made possible through donations and voluntary support.
Among the other bodies offering their support are the Association of British Orchestras, the Musicians’ Union and the Opera and Music Theatre Foundation.