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Record number attend NAMM 2011

A record number of people visited the recent National Association of Music Merchants (NAMM) 2011 show, figures released by the organisation show.
The annual trade event, which took place at the Anaheim Convention Center, California, saw a total of 90,114 people attend over the course of the four-day show – an increase of three per cent compared to the final figure for last year.
Added to this, an extra 247 retailers used the trade fair as a base to showcase their products and services, indicating that the economic struggle which has held a stranglehold over the industry is coming to an end.
Manufacturers and retailers come to the NAMM show to network and to buy and sell their products, with attendees given the chance to learn about new instruments and related hardware, as well as finding out about tips, trends and changes happening in the industry.
At this year’s show, themed Take it to 11, attendees were treated to a number of new stands and areas including the App and Gaming Pavilion, which showcased several high-tech music-product companies.
In addition, the event included a Hands On Training Zone, which shared new developments and techniques utilised by members of the recording, DJ and stage/lighting industries.
Joe Lamond, NAMM president and chief executive officer, was delighted at the response from both the public and industry regarding the show.
“The world’s brightest minds and most innovative music companies came together in Anaheim for four amazing days of commerce, networking and learning,” he said.
“After meeting with NAMM members from around the world, I am continually impressed and amazed at the resolve and optimism our industry has shown these past years and I believe that we are now on a path of recovery and future growth, as more people of all ages and talent levels discover the fun and proven benefits of playing music.”

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