Once again this year, the international music trade fair achieved a high number of visitors passing through its doors, attracting 68,587 visitors from 120 different countries.
Covering every facet of the music industry, from instruments to sheet music and production, the show took place in Frankfurt, Germany, from March 21st-24th. Its success has once again proved that the event is hugely important in the industry’s calendar, although visitor numbers were slightly less than last year’s.
In 2011, more than 75,000 people came to the fair, marking this year’s attendance as a fall of 6,624. Festival organisers remain upbeat, however with Musikmesse 2012 featuring more exhibitors taking part than ever before, with 1,512 from 51 countries compared to 1,504 last year.
Helping to boost visitor numbers was Prolight + Sound, the international fair of technologies and services for events, installation and production which ran concurrently with the Musikmesse. Many people visited both fairs with organisers reporting a total of 109,841 overall visitors, slightly up on last year.
More than a third of visitors to Musikmesse came from outside Germany and British delegates were cited as some of the most important in terms of boosting business and awareness for the exhibitors.
Eighty per cent of exhibitors said they had achieved their goals for the fair, be it by increasing sales or getting their name out. This was also helped by many more visitors than ever before coming from top management levels in their company with immediate buying decision.
“This year’s Musikmesse demonstrated yet again that it is the international meeting place for the music business,” commented Daniel Knoll, director of the Society of Music Merchants.
“As in the past, it clearly showed manufacturers, distributors and the retail trade that musical instruments will continue to be in demand in the future and that the trend towards active music making continues to grow.”
In addition to music manufacturers showing off their latest products – from large companies like Yamaha to small start-ups like Cavendish Pianos producing their first range of instruments – Musikmesse is also a fantastic opportunity for musicians and performers, with more than 1,000 concerts, workshops and product demonstrations taking place over the show, celebrating live music and focusing on music education for young people.