Kids aged eight to 11 have been invited to stay a night at the ROH to learn all about operas and its famous stage.
Opera and ballet stars at the company will put on performances for the special audience before the kids head off on a backstage tour and take part in a range of opera-related activities.
Then, at least theoretically, it’s bed-time in the Amphitheatre Bar and Restaurant, although even the organisers are not expecting any quiet time.
Expect some very excitable kids who may well be running around through the wee hours; but it’s all part of the fun.
Tickets are being allocated by a ballot system until April 9 and each group of children must be accompanied by one adult.
It is all part of European Opera Days, where opera houses across the continent open their doors and invite people who would not normally have access (or an interest) in opera.
And it’s not the only upcoming event organised by the ROH to try and attract a wider audience to the arts.
Last week saw Royal Ballet LIVE, a full day of live performances streamed via YouTube and presented by George Lamb. The online show aimed to exhibit what happens day-to-day behind the scenes at the ROH. It attracted more than 200,000 views and countless tweets, with the event trending on Twitter across the world.
Check out one of the videos from Royal Ballet LIVE below:
The Royal Ballet’s performance of Romeo & Juliet was also broadcast in cinemas nationwide last week, breaking ROH box office records.
If that’s not enough to get more people interested in ballet and opera, musician Mark Ronson has collaborated with the Royal Ballet for Carbon Life, a production set to be performed from April 5th which stars six pop stars including Alison Mosshart of The Kills. The show also includes three songs by Rufus Wainwright and costume creations by British fashion designer Gareth Pugh.
Are you a fan of opera? What do you make of these new approaches to opening up the art form? Perhaps you’re not a fan. What would make the opera more accessible for you?